Full suite of assets created for a single STAT conference (STAT Flagship Summit 2024)

Early Access Assets

Last chance for early access assets secured $32k in ticket revenue (2 months ahead YoY).

General Promotion Assets

5 years of STAT summits assets

Created a print newspaper honoring the 5 year anniversary of STAT summits given out at the 2024 Flagship Summit. This newspaper included:

Articles related to coverage happening on the summit stage with qr codes giving opportunities to drive traffic to our site.
Excerpts from our best articles of the year including qr codes to entice attendees to the site to continue reading them.
Designed ads throughout the newspaper informing attendees about all of STAT’s products including sponsorship opportunities, reports, STAT+ individual and enterprise subscriptions, email newsletters and podcasts. This brought greater awareness to all of STAT’s offerings and opportunity for additional increase in revenue.
A personal letter from our executive editor and recipes from the STAT Staff to show STAT’s brand voice and insight to the STAT culture.

Canva templates created for stakeholders to announce speakers and sessions for summits. These self service designs allow marketing, events and social to be immediately reactive while maintaining the STAT brand standards.